Wednesday (August 20) is Tribute Day.

This is a day where the GCC community will unite across the country to honor those we've lost, celebrate those we're riding to support and recognize the incredible fundraising efforts of our riders from the 2025 challenge.

To celebrate Tribute Day, we'll be taking over a huge billboard in Times Square for 4 hours from 10 a.m. to 2 p.m. (EDT) to showcase your pics and the pics of those you're riding for...on a VERY big screen. The billboard is 31 feet by 55 feet (it's HUGE).

Each picture will be shown for a whole 8 seconds and we'll be live streaming the entire day...so everyone can be part of Tribute Day!

Scroll down for more details.

On Tribute Day, we'll display...

Our fundraisers

EVERY rider who raised $50+ through their fundraising page by August 8 will be displayed on the Times Square billboard on Tribute Day.

• Our top 250 fundraisers at midnight August 8 will appear on their own dedicated slide.
• Our top 251+ fundraisers at midnight August 8 will appear with 3 other riders (2 x 2 photos).

Important: For your photo to be displayed, you MUST login and upload your preferred profile picture on the Tribute Day Photos page of your dashboard once you have raised $50 by midnight Friday, August 8. 

The people you're riding for

If you are riding for a friend, loved one, child or in memory of someone who lost their battle with cancer, you can have their picture added onto the billboard to pay tribute to them on Tribute Day by raising $50.

• Our 'riding for' pics will be displayed with 4 images on the screen (2 x 2 photos).

How do I provide a pic to be added to the billboard? Once you have earned raised $50, simply login to your account go to 'Tribute Day Photos' to place your images.

Important: For your 'riding for' photo to be displayed, you MUST login and upload your preferred 'riding for' picture on the Tribute Day Photos page of your dashboard once you have raised $50 by midnight Friday, August 8. 

Note: we cannot guarantee your ‘profile’ and ‘riding for’ images will display on the same screen during Tribute Day.

On the day

Here's what's happening on the day...

• We will be live streaming the Times Square billboard across the country, so EVERYONE can be a part of Tribute Day, no matter where you are. We'll stream the video on our Facebook page and on the website (on this page) from 10 a.m. to 2 p.m. (EDT).
• If you have a pic that will be shown on the billboard, we'll let you know what time it will be displayed (via email) so you can jump online and watch it via the live stream. Each photo will be shown for 8 seconds, so people will see it.

And one more AWESOME thing...

If you have a photo(s) being displayed on the billboard in ANY of the above categories, YOU will receive your very own souvenir picture of the billboard with your photo being displayed! You can download it and share it with friends and family.

We'll let you know as soon as your photo is available online to view and download.